Junk mail tree-trashers outed by environmentalists
for Sunday Herald, 31 May 2009
It’s one of the banes of the modern age, and it’s destroying the world’s forests. But now we know who the main culprits are.
The big companies most to blame for cramming our letter boxes with junk mail have been unmasked. Well-known catalogue retailers, supermarket chains and publishing companies have all been labelled as woeful paper wasters.
One of the worst offenders is the clothing company, Boden, which recently hit the headlines after the US president’s wife, Michelle Obama, was reported to have ordered one of its catalogues. Several other catalogue companies have been fingered, including Freemans, Argos and Littlewoods.
Also under fire for failing to save paper are the Swedish home furnishing giant, IKEA; the supermarkets Morrisons, Somerfield and Sainsburys; Bauer, which publishes Bella, Heat and FHM; and Future, which publishes computer gaming magazines like XBox 360.
Some of the companies have leapt to their own defence, arguing that their paper is sourced from sustainable forests and recyclable. But consumers have expressed frustration at the mountains of junk mail and waste paper they create.
The average British household is bombarded by 650 items of junk mail every year. The UK consumes four times more paper per person than the world average, and paper production damages forests, pollutes water and helps disrupt the climate.
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