‘We got it wrong’ admits McDonalds
from Sunday Herald, 28 June 2009
It’s one of the world’s most popular brands, but also one of the most hated. It makes children happy and saves parents money - or it kills us with calories while trashing the planet.
The American fast food chain, McDonalds, has often provoked fierce arguments. But it’s never been known for its humility, its tact or its diplomacy.
Yet there, between the horse manure and the hordes at the Royal Highland Show last week, were the company’s sharp-suited, short-haired executives sounding almost apologetic. In an interview with the Sunday Herald, they admitted that they had got things wrong, and that their business had suffered as a result.
Naturally they insisted that the company was now getting things right, but new evidence suggests that it is still exploiting children in its advertising, still destroying tropical rainforests and still making a massive contribution to global warming.
Whatever way you look at it, McDonalds is a $24 billion phenomenon. It serves more than 58 million people a day in 31,000 restaurants in 118 countries, and has become perhaps the most ubiquitous and high-profile symbol of American capitalism.

